With BWW being the largest sports restaurant chain in the world, Pepsi knew they needed to gain pouring rights at each location. First we needed to pitch the business. With Pepsi being a sponsor of the NFL, it was a pretty easy decision for BWW to make. Once we helped them win the business, we created the first ever Pepsi/NFL/BWW Fantasy Football draft kit and the partnership continues to thrive.
This was originally meant to be digital content, but the clients loved it so much they ran it on a few networks during pre-season.